Our System & Process
FROM STRATEGY, IDEATION & SCRIPTWRITING TO
DISTRIBUTION, AD BUYING & DATA ANALYSIS...
WE HELP YOU SELL MORE.
We've boiled our process into 4 easy to follow, almost paint by number, steps so that the system we build for you is a success. Every time.
One way we do that is to invest our time and energy heavily in the front half of the process - strategy and concept creation - so not only do we end up with a successful video/commercial/campaign, but it actually makes the pre to post production process easier. Having clear goals, an aligned vision and strong creative makes every decision, at every stage, easy.
STEP 1 - Get in Sync
We believe in a very thorough R&D phase
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Research business & competition
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Client meetings for details about business
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Determine what video sales tactic to best use
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Create 5 keywords that encompass heart and soul of business & product (filter all decisions through these keywords going forward)
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Main character/avatar creation representative of ideal client demographics/psychographics: pain points, desires
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Determine where video/videos will be utilised in sales funnel
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Determine scope of production based on budget
STEP 2 - Code & Create
Great ideas come from a great process
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Creation of multiple concepts based on: Main character/avatar, 5 Keywords, sales objective, product/service, genre, and CTA (call to action)
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Outline & write videos
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Start funnel build
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Finalize all budgets
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Write & re-write the script to perfection with testing
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Be sure to write in at least 3 different hooks & CTAs for testing
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Determine if there are cut-downs for other distribution purposes
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Revisit final script(s) for production vs. budget to make sure they align
STEP 3 - Produce
Great video needs great vision with execution
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Pre-production planning according to approved scripts
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Hire crew, cast, locations and equipment
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Create storyboards & shot lists
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Schedule shooting of all scripts
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Location scouting
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Prepare contracts, call sheets & permits
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Film the scripts
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DIT/back up footage
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Review
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Send to post production for editing
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Create various cuts with music, colour correction, sound design, GFX
STEP 4 - Release & Repeat
Turning your videos into a sales machine
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Build Landing page/sales page (as need be)
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Research and build audiences, keywords, etc.
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Distribute video to Youtube, FB, etc. as targeted ads
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Point all ads back to landing page for controlled metrics
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A/B test videos with different hooks/CTAs
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Settle on most effective video(s) and continue
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Adbuying (multi-platform) & remarketing
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Track all results for ad effectiveness & ROI
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Ongoing support, data analytics reports, ROI tracking