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Our System & Process

FROM STRATEGY, IDEATION & SCRIPTWRITING TO
DISTRIBUTION, AD BUYING & DATA ANALYSIS...
WE HELP YOU SELL MORE.

We've boiled our process into 4 easy to follow, almost paint by number, steps so that the system we build for you is a success.  Every time.

 

One way we do that is to invest our time and energy heavily in the front half of the process - strategy and concept creation - so not only do we end up with a successful video/commercial/campaign, but it actually makes the pre to post production process easier.  Having clear goals, an aligned vision and strong creative makes every decision, at every stage, easy.

STEP 1 - Get in Sync
We believe in a very thorough R&D phase

  • Research business & competition

  • Client meetings for details about business

  • Determine what video sales tactic to best use

  • Create 5 keywords that encompass heart and soul of business & product (filter all decisions through these keywords going forward)

  • Main character/avatar creation representative of ideal client demographics/psychographics: pain points, desires

  • Determine where video/videos will be utilised in sales funnel

  • Determine scope of production based on budget

STEP 2 - Code & Create
Great ideas come from a great process

  • Creation of multiple concepts based on: Main character/avatar, 5 Keywords, sales objective, product/service, genre, and CTA (call to action)

  • Outline & write videos

  • Start funnel build

  • Finalize all budgets

  • Write & re-write the script to perfection with testing

  • Be sure to write in at least 3 different hooks & CTAs for testing

  • Determine if there are cut-downs for other distribution purposes

  • Revisit final script(s) for production vs. budget to make sure they align

STEP 3 - Produce
Great video needs great vision with execution

  • Pre-production planning according to approved scripts

  • Hire crew, cast, locations and equipment

  • Create storyboards & shot lists

  • Schedule shooting of all scripts

  • Location scouting

  • Prepare contracts, call sheets & permits

  • Film the scripts

  • DIT/back up footage

  • Review

  • Send to post production for editing

  • Create various cuts with music, colour correction, sound design, GFX

STEP 4 - Release & Repeat
Turning your videos into a sales machine

  • Build Landing page/sales page (as need be)

  • Research and build audiences, keywords, etc.

  • Distribute video to Youtube, FB, etc. as targeted ads

  • Point all ads back to landing page for controlled metrics

  • A/B test videos with different hooks/CTAs

  • Settle on most effective video(s) and continue

  • Adbuying (multi-platform) & remarketing

  • Track all results for ad effectiveness & ROI

  • Ongoing support, data analytics reports, ROI tracking

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