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Free Guide

Video Marketing Strategy, VSL and Mini-VSL Formula

Get this 18 page guide for FREE and transform how you market with video

What's in the Guide?

 

Here are the chapters:

 

  1. What exactly is a video marketing strategy and why does it work?

  2. Do I need a video marketing strategy?

  3. What is a (Video Sales Letter) VSL and mini-VSL?

  4. What is the ‘Choose your own video adventure’ mini-VSL strategy?

  5. Can I do video marketing and create mini-VSLs on my own?

  6. What platforms should I use for my video marketing?

  7. How to audit your current video marketing strategy and make improvements.

  8. How to create your own video marketing strategy.

  9. How to write your mini and full VSLs

  10. Producing your videos

  11. Schedule your strategy for success

  12. Final Thoughts on Video Marketing Strategies

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Video Marketing Strategy & Mini-VSL Formula Guide
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Why Video?

Engagement

People who watch a video retain 95% of the information compared to 10% from reading.

Sales

64% of consumers will make a purchase after watching a branded video on social.

Marketing

72% of customers would rather learn about a product or service by way of video.

ROI

89% of video marketers say video gives them a good Return on Investment (ROI).

Key Ingredients to an Engaging Video

STORY

As humans we’ve been telling stories for a millennia.  Story is how we connect, learn, engage and grow.  Using story and creating emotion is how we capture and move audiences at a deep level.  When moved to laugh or cry they are changed at some level, forever, and they will never forget you.

CHARACTER

To experience the journey through a story, a viewer needs a guide.  That guide is the character chosen through whom we experience that journey.  That character also needs to be an avatar of the viewer and the viewer needs connect in some way, whether it’s demographic, life situation, status, or pain points... the character is the viewer and vice a versa.  You character is your most important part of your story.

HUMOUR

When people laugh they feel happy.  Endorphins are released and you feel good and, funny enough, you like people (or brands) that make you laugh.  People buy from those they like and humour is the fastest and easiest way to get there.  It doesn’t have to be all out, knee slapping guffaws, but humour, lightness and smiles go a long way while sharing your product's benefits.

HOW IT WORKS
Step 1:
Step 2:

  • Fill out the Form or contact us

  • Research & Development

  • Receive ideas & quote

  • Accept the quote and terms

  • Send us your deposit & product

  • Development & Scriptwriting

  • Pre-production: Hiring, scheduling, etc.

  • Film your production

  • Edit your production

Step 3:

  • Review the video & make changes

  • Pay the balance

  • Receive the final video

  • Move into distribution, ad buying

  • Watch your sales increase

What some of our fans say...

"I've worked with Adam a number of times of very different projects. From produced interviews to Motorsport. In all cases, he's a real pro who's already thinking about the edit while he's shooting. I've always been very happy with the results and have thoroughly enjoyed working with him."

Mike Lynett, Director, MotoCommerce - Dealer Products at Motoinsight

"Adam and his team are long time collaborators. He is highly skilled, very reliable and always willing to go the extra mile. The work is always professional, well done and effective. I look forward to our next project!"

Tara McCarthy, Founder, Neat Agency

"I worked with Adam to produce a video / mini-documentary for one of our clients. Our requirements were fairly unusual and yet Adam was very flexible and agreeable. He developed a good plan and made everything very easy for me, which was great since I didn't have much experience with this. Everyone loved the finished product."

Andrew Spicer, Founder,/Director, Synqrinus.com

“We're extremely satisfied with both the production experience and the final product that they have provided. They knew exactly what we're looking for, communicated very well in a timely manner, and the video turned out just as how it should be. All of these done in a short period of time at a very reasonable price!”

Ron Chan, Owner, Mat Metrics

Who are we?

We are a video production & video marketing company that has been producing corporate video, commercials and marketing videos for over 16 years.  We've traveled the world and worked with lots of Fortune 500 companies as well as start-ups and small businesses.

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Some clients: Shoppers Drug Mart, Bell, CBC, Astral, Axess Law, Beans & Grind, Mat Metrics, Staples, Get Ready Global, Open Farm, and many, many more.

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Why us?

We love to see our clients succeed using the power of video and take pride in everything we produce.  We understand that making pretty pictures is just the start of effect video production & marketing, it's the heart & passion behind it that takes it to the next level.

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We work closely with our clients to deliver a product & service that exceeds their expectations and drives sales so they can grow their companies.  Your success IS our success - as cliche as that is.

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